Megatrend Report and Map
Analysing the opportunities and risks of megatrends for the Burgergemeinde Bern and identifying long-term future potential
Situation
The Burgergemeinde Bern promotes the cultural and social life of Bern. In doing so, it combines values such as down-to-earthness, tradition and continuity with the challenges of the future. Our task was to systematically analyse the current megatrends and anticipate opportunities and risks, the need for action and possibilities for the Burgergemeinde in the coming years.
Process
The future study ties in with global megatrends and links these with the local conditions that are specific to Bern and the Burgergemeinde. By linking the future and the present in this way, STEEP and DNA analyses have made it possible to anticipate specific opportunities and risks and derive concrete fields of action for the Burgergemeinde.
Outcome
The result is a megatrend study and a trend map that serves as a navigation tool for future decisions. It can be easily and simply shared and used with members, societies and guilds of the Burgergemeinde Bern.
