Forward thinking for tourism destinations

What might business events look like in the future? In autumn 2025, event planners from Germany teamed up with Zurich-based stakeholders to develop forward-looking event concepts during a two-day hackathon. Kühne Wicki was commissioned to contribute its vision of the future and design the methodological part of the hackathon.

The half-day future workshop designed by Senem Wicki uses a variety of methods from futurology – from the Futures Triangle and What if... scenario walks to concrete world building. Alternating between reflection, movement and systematic imagination, a shared space of imagination is created in which the future can be imagined, felt and shaped.

The prototype workshop lays the foundation for working on your own future. Participants can differentiate between predictable, imaginable and desirable futures, put current influencing factors into context and derive concrete areas of potential and action for their own destination development.